History of the T shirt
The humble T shirt has come a long way, from being an
unseen undergarment to being a political statement, a work of
art, an advertising billboard, something to make you laugh, a
fashion statement and even just something comfy to wear.
Like the shirt the T shirt started out as underwear. The
shirt had been around for a long time as a garment worn by
soldiers to protect their skin from the heavy and
uncomfortable armour they wore, men of higher classes later
followed this example and began to wear shirts as an
undergarment to make their clothes more comfortable and to
protect their expensive garments from direct contact with the
skin to stop staining (there was no Right Guard in those
days!). By the mid 19th century the shirt had moved up in the
world from an undergarment to a fashionable garment for the
middle class gentleman. Whilst the shirt had become an
outergarment, the T shirt was to become an undergarment worn
under a shirt, effectively making it an undergarment for an
undergarment!
The precise birth of the T shirt as an item of clothing is
difficult to pinpoint as undergarments became more popular in
the 19 th century when one's hygiene became important,
especially to the upper and middle classes, as woollen
underclothes were seen as a weapon against the various
illnesses of the day. As the clothing industry entered the
industrial revolution, production was modernised with the
introduction of manufacturing and mass production techniques
made undergarments cheap and easy to manufacture so it wasn't
just the rich middle classes who could benefit from
undergarments as labourers began to wear them. The
undergarments of the time tended to be 'T shirt like' but with
a buttoned front. It may have been the Russell Manufacturing
Company which was incorporated way back in 1902, who produced
a ladies' undershirt which could be the first real T shirt in
production. Despite this the T shirt certainly had not
'arrived' at the time it wouldn't have been called a 'T shirt'
and certainly wouldn't be worn out in open.
The T shirt was to be seen worn as an outergarment for the
first time by the Navy, however which Navy was first to do
this is up for debate. The US Navy before the turn of the 20
th century had introduced a lightweight collarless
undergarment which was flexible enough to provide the freedom
of movement the sailors needed and could be worn under a shirt
to hide chest hairs. One more interesting theory is that T
shirts were first worn as an outer garment started in the
British Navy. At the time (late 19 th Century) sailors wore
sleeveless undergarments while at sea, a surprise inspection
of the fleet by a member of the Royal Family, prompted the
chief officer to order his men to sew on sleeves to hide their
tattoos and underarm hair, effectively making the first T
shirts!
Whilst we can't be sure who made the first ever T shirt, it
is sure that the Americans were the ones to popularise it as
an item of clothing. During the First World War American
soldiers noticed the European troops wearing comfortable and
lightweight cotton undershirts in the hot summers which seemed
so much cooler and comfortable than the wool uniforms they
had. Soon the US Army and Navy issued them as part of the
standard uniform.
Their use in WWII was the first time they were seen worn as
an outergarment by most people. Images of soldiers toiling
away under the hot sun in white T shirts were beamed back into
people's homes. However it wasn't until the next decade that
the T shirt had its day. It was the icons of the time who put
the T shirt in its place. Despite the images from the war, the
T shirt was still definitely an undergarment. With the 1950s
being such a straight laced, conservative time it was not
acceptable to show your underwear! Hollywood helped change the
T shirt from a lowly undergarment to a symbol of rebellious
youth. From Marlon Brando's T shirt being ripped off by Vivian
Leigh in the 1951 film “A Streetcar Named Desire” to James
Dean in "Rebel without a cause."
James Dean became instantly idolised after the film (and
his death at the wheel of his Porsche 550 a few days before
the film was released) by the millions of teenagers of the
time who did not want to do what the same thing as their
parents, they didn't strive for the same suburban house with
all the mod cons, they wanted freedom, and freedom from
conformity. Dean with his now iconic white T shirt and red
leather jacket similar to Brando's white T shirt and black
leather jacket in "The Wild Ones" had created a look for the
young rebels, the T shirt was still regarded as an
undergarment and so was instantly provocative and symbolised a
rebellious spirit. This along with the new wave of Rock and
Roll music gave people an identity they wanted.
The T shirt was to be further linked to rock and roll in
the 1960s and 70s bands realised they could make a huge amount
of money selling t shirts with their name or image on, and
further promoting their band (something fashion designer also
took a liking to doing). Band T shirts have been one of the
most popular 'types' of T shirts and today band T shirts are
as popular as ever, but probably the most popular T shirt ever
has to be the Che Guevara T shirt, ever since Alberto Korda
took his famous snap of El Che the image has adorned millions
of posters and T shirts across the world. No T shirt shop
worth their salt could do without a Che T shirt.
But it wasn't just the young rebels who saw the potential
of the T shirt, the politicians were there from the start too. “Dew it with Dewey” was the slogan used on T shirts in Thomas
E Dewey's campaign for President in 1948, the following
elections saw Eisenhower have more success with "I like Ike.”
To this day T shirts are used for political statements,
however usually as a protest rather than an endorsement of a
politician or political party. Even without speaking your
views you can tell the world what you think with a slogan T
shirt, this coupled with television, protesters on the
television have their message instantly conveyed to a wider
audience. Protests over the Vietnam War saw thousands wearing
T shirts with slogans such as "Make love....Not War" and just
about every other controversial subject since has seen T
shirts supporting or opposing it.
One recent example in this country was the protests over
the invasion of Iraq , with over one million people turning up
in London to protest with countless anti war, anti Bush and
anti Blair T shirts. Another recent movement, The Make Poverty
History campaign in 2005 gained much publicity and support
with many people sporting Make Poverty History T shirts,
however it wasn't the T shirt that symbolised this movement,
it was the white wristband. Wristbands have become hugely
popular with various causes as they give the wearer a chance
to get a message across instantly, however it's not likely
that they will replace the T shirt as a message board for your
views as there is only a certain amount of colours you can
make them!
The Make poverty history campaign focused on the G8, which
was also the target of many anticapitalist protesters sporting
T shirts with various slogans and parodies of big
corporation's logos. Such parodies are becoming more and more
popular, not just amongst hardened anticapitalist protesters.
Perhaps the reason for this is because so many times we see
T shirts being used as advertising boards for big business, as
they are cheap to produce and people are often more than happy
to wear them if they are given away for free. However this
type of T shirt has one purpose... to make money, and one way
to make more money is to spend less, so they are usually made
with the cheapest low grade T shirts, you get what you pay
for, plus you have to go around with the indignity of being a
bill board.
However T shirts as a form of advertising were truly
exploited by clothes manufacturers. In the 1980s showing off
your wealth was all the rage, so fashion designers put their
names and logos on their clothes, giving young yuppies an
instant status symbol. The T shirt is naturally an ideal
template for this and continues to be so today. This is
perfect for designers as it creates free adverting for their
brands whilst making them money from the sales of the shirts.
One of the best examples of this was FCUK who rather
brilliantly used their logo to make provocative T shirts which
gave huge publicity for their brand which in turn helped sales
of their T Shirts.
With the rise of cheap fashionable high street stores such
as Next and Topshop selling huge numbers of T shirts you are
lucky to walk down the street and not see someone with the
same T shirt as you. Just think how many "Vintage 82" T shirts
(from Next) you have seen in your lifetime. This along with
fashion branded T shirts have created a backlash as people are
demanding something a bit different, and something you won't
see on someone else when you walk down the street. This has
enabled many smaller T shirt shops to thrive as people seek
out something with originality, less common, more daring and
funnier. Your T shirt can tell people about yourself, it can
represent your views and your personality, so you wouldn't
want the same one as everyone else.
With the increasing popularity of the internet as a
shopping market, yet more independent T shirt retailers are
springing up, and more people are turning to the
individualistic T shirts they provide. These independent
retailers can be much more daring and risqué as they don't
have to worry about their "corporate image" like the high
street stores do. They may be able to make funny T shirts, but
they can't make funny T shirts that will offend people.
Perhaps the T shirt has gone back to its routes and become
a symbol for rebellion and individualism with the ever more
offensive T shirts on sale, or perhaps it is just an item of
clothing that people wear because it's comfy and simple and
suits everyone.